Every great brand campaign is born from a combination of two things: a deep fundamental truth about your organization, and a profound insight about your audience.
But in a world where attention is a more fleeting resource than ever before, a third variable enters the equation: an eye for emerging trending. What's going on in the world that's both attention-grabbingly newsworthy, and relevant to your brand purpose and target audience? And how can you tap into that to amplify your brand communications?
Just a few of our favorite examples.
But in a world where attention is a more fleeting resource than ever before, a third variable enters the equation: an eye for emerging trending. What's going on in the world that's both attention-grabbingly newsworthy, and relevant to your brand purpose and target audience? And how can you tap into that to amplify your brand communications?
Just a few of our favorite examples.
The Haagen-Dazs Loves Honey Bees campaign used the brand's advertising platform to create a movement to address the frightening mass-death of bee populations, giving the company a bigger voice in popular culture than it would have had otherwise.
Dixie's "Dark for Dinner" campaign wove its brand message into a call to put family time ahead of screen time for one meal of the day.
If you want to tell your story, just tell your story. If you want to start a conversation, listen to what's going on in the world before you add your voice to the mix.
If you want to tell your story, just tell your story. If you want to start a conversation, listen to what's going on in the world before you add your voice to the mix.