But in a world where attention is a more fleeting resource than ever before, a third variable enters the equation: an eye for emerging trending. What's going on in the world that's both attention-grabbingly newsworthy, and relevant to your brand purpose and target audience? And how can you tap into that to amplify your brand communications?
Just a few of our favorite examples.
If you want to tell your story, just tell your story. If you want to start a conversation, listen to what's going on in the world before you add your voice to the mix.