What makes a great brand? Consistency, understanding the brand promise, and finding unique ways to send the same message over and over. Great brands don't waste any space. Anything that is a message, is an opportunity for brand positioning. This is what separates the wheat from the chaff. Great brands take advantage. Mediocre brands just get the job done. Here are some examples of great brand messaging that over time builds a client's bottom line.
WHY IT WORKS: The examples above take advantage of normally unused opportunities to further reinforce brand image.
RESULT: By reinforcing the brand in mundane circumstances the brand shows it's maturity to investors and to consumers who are more likely to side with a specific brand POV when choosing between companies. In theory, this type of approach should increase the bottom line.