REAL BEAUTY SKETCHES WEBSITE
THIS INSPIRATIONAL SOCIAL CAMPAIGN LAUNCHED BY DOVE HAS BEEN EMPOWERING WOMEN OF ALL SHAPES AND SIZES SINCE 2004. THEIR MAIN PURPOSE IS NOT TO SELL SOAP OR DEODORANT BUT TO HELP WOMEN SEE THE BEAUTY IN THEMSELVES AND ERASE THE IDEAL THAT OTHER BRANDS HAVE IMPOSED ON WOMEN’S IDEALS OF BEAUTY FOR DECADES.
THE DOVE/UNILEVER BRAND MISSION: DOVE BELIEVES THAT BEAUTY - FEELING AND LOOKING YOUR PERSONAL BEST - IS THE RESULT OF PROPER CARE. DOVE ALWAYS AIMS TO DELIVER PRODUCTS WHICH TANGIBLY IMPROVE THE CONDITION OF SKIN OR HAIR AND GIVE A PLEASURABLE EXPERIENCE OF CARE, BECAUSE WHEN YOU LOOK AND FEEL BEAUTIFUL, IT MAKES YOU FEEL HAPPIER. IT’S A FEELING EVERY WOMAN SHOULD EXPERIENCE EVERY DAY.
FROM THE BEGINNING DOVE HAS ALWAYS CELEBRATED REAL WOMEN AT THE HEART OF EVERYTHING THE BRAND DOES AND BELIEVES. REAL BEAUTY EMBRACES DIVERSITY - NO WOMAN IS OR SHOULD FEEL EXCLUDED FROM THE WORLD OF BEAUTY THAT THE BRAND REPRESENTS. REAL WOMEN ARE THE BRAND’S TRUE INSPIRATION.
WHY IT WORKS: BY ALIGNING THEIR BRAND WITH A CAUSE GREATER THEN THE COMPANY, DOVE HAS CREATED A BREAKAWAY BRAND, BIGGER THAN SOAP OR ANY PRODUCT.
THIS CAMPAIGN REALLY CONNECTS TO EVERY TYPE OF WOMAN, OR REAL WOMEN AS THEY PUT IT. IT SHOWS THAT EVERYONE IS BEAUTIFUL IN THEIR OWN WAY WHETHER IT MEETS TODAY’S IDEA OF WOMEN IN THE MEDIA. THE CAMPAIGN CONNECTS PEOPLE TO THE BRAND BECAUSE IT SPEAKS TO YOU ON A PERSONAL AND EMOTIONAL LEVEL THAT EVERYONE CAN RELATE TO, WOMEN AND MEN ALIKE.
WHAT WAS THE RESULT: FROM THIS ONE VIDEO ALONE, WHICH IS COUNTED TO BE ONE OF THE MOST SHARED VIRAL ADS EVER. IN THE 10 YEARS SINCE THE CAMPAIGNS CONCEPTION DOVE HAS REPORTEDLY BOOSTED THEIR SALES FROM $2.5 BILLION TO $4 BILLION. AD AGE HAS NAMED IT THE BEST ADVERTISING CAMPAIGN IN THE 21ST CENTURY.
ALREADY, “CHOOSE BEAUTIFUL” HAS REACHED MORE THAN 5 MILLION VIEWERS ON YOUTUBE, AND THE SEARCH TERM “DOVE CHOOSE BEAUTIFUL” YIELDS MORE THAN A MILLION ENTRIES ON GOOGLE. HUNDREDS OF MEDIA OUTLETS HAVE COVERED THE VIDEO, WHILE THERE ARE ALWAYS SKEPTICS IT HAS BEEN AN OVERALL HUGE SUCCESS FOR DOVE.
THIS INSPIRATIONAL SOCIAL CAMPAIGN LAUNCHED BY DOVE HAS BEEN EMPOWERING WOMEN OF ALL SHAPES AND SIZES SINCE 2004. THEIR MAIN PURPOSE IS NOT TO SELL SOAP OR DEODORANT BUT TO HELP WOMEN SEE THE BEAUTY IN THEMSELVES AND ERASE THE IDEAL THAT OTHER BRANDS HAVE IMPOSED ON WOMEN’S IDEALS OF BEAUTY FOR DECADES.
THE DOVE/UNILEVER BRAND MISSION: DOVE BELIEVES THAT BEAUTY - FEELING AND LOOKING YOUR PERSONAL BEST - IS THE RESULT OF PROPER CARE. DOVE ALWAYS AIMS TO DELIVER PRODUCTS WHICH TANGIBLY IMPROVE THE CONDITION OF SKIN OR HAIR AND GIVE A PLEASURABLE EXPERIENCE OF CARE, BECAUSE WHEN YOU LOOK AND FEEL BEAUTIFUL, IT MAKES YOU FEEL HAPPIER. IT’S A FEELING EVERY WOMAN SHOULD EXPERIENCE EVERY DAY.
FROM THE BEGINNING DOVE HAS ALWAYS CELEBRATED REAL WOMEN AT THE HEART OF EVERYTHING THE BRAND DOES AND BELIEVES. REAL BEAUTY EMBRACES DIVERSITY - NO WOMAN IS OR SHOULD FEEL EXCLUDED FROM THE WORLD OF BEAUTY THAT THE BRAND REPRESENTS. REAL WOMEN ARE THE BRAND’S TRUE INSPIRATION.
WHY IT WORKS: BY ALIGNING THEIR BRAND WITH A CAUSE GREATER THEN THE COMPANY, DOVE HAS CREATED A BREAKAWAY BRAND, BIGGER THAN SOAP OR ANY PRODUCT.
THIS CAMPAIGN REALLY CONNECTS TO EVERY TYPE OF WOMAN, OR REAL WOMEN AS THEY PUT IT. IT SHOWS THAT EVERYONE IS BEAUTIFUL IN THEIR OWN WAY WHETHER IT MEETS TODAY’S IDEA OF WOMEN IN THE MEDIA. THE CAMPAIGN CONNECTS PEOPLE TO THE BRAND BECAUSE IT SPEAKS TO YOU ON A PERSONAL AND EMOTIONAL LEVEL THAT EVERYONE CAN RELATE TO, WOMEN AND MEN ALIKE.
WHAT WAS THE RESULT: FROM THIS ONE VIDEO ALONE, WHICH IS COUNTED TO BE ONE OF THE MOST SHARED VIRAL ADS EVER. IN THE 10 YEARS SINCE THE CAMPAIGNS CONCEPTION DOVE HAS REPORTEDLY BOOSTED THEIR SALES FROM $2.5 BILLION TO $4 BILLION. AD AGE HAS NAMED IT THE BEST ADVERTISING CAMPAIGN IN THE 21ST CENTURY.
ALREADY, “CHOOSE BEAUTIFUL” HAS REACHED MORE THAN 5 MILLION VIEWERS ON YOUTUBE, AND THE SEARCH TERM “DOVE CHOOSE BEAUTIFUL” YIELDS MORE THAN A MILLION ENTRIES ON GOOGLE. HUNDREDS OF MEDIA OUTLETS HAVE COVERED THE VIDEO, WHILE THERE ARE ALWAYS SKEPTICS IT HAS BEEN AN OVERALL HUGE SUCCESS FOR DOVE.