THE UNDER ARMOUR BRAND MISSION: To Make All Athletes Better Through Passion, Design And The Relentless Pursuit Of Innovation.
WHY IT WORKS: It is sticky. It uses repetition in a unique way to emphasize that perfection is only achieved through discipline and hard work. It does not try to be ordinary, but fully embraces the minute commercial as a poetic ode to athletes and their everyday training.
WHAT WAS THE RESULT: As of this posting, You Tube recognizes about 1,771,000 views in just about a month. Two weeks prior to this post, Under Armour's stock bounced back from a market low and closed up $1.63 a share at $87.07 each, even as the market skidded further.
The halo of this commercial will continue to give back to Under Armour for months to come.