This amazingly creative brand commercial by Under Armour is a phenomenal piece of inspiration that not only reinforces the Under Armour brand but uses interesting creative concept to do so. It was created by agency Droga5 who consistently wins lots of awards.
THE UNDER ARMOUR BRAND MISSION: To Make All Athletes Better Through Passion, Design And The Relentless Pursuit Of Innovation.
WHY IT WORKS: It is sticky. It uses repetition in a unique way to emphasize that perfection is only achieved through discipline and hard work. It does not try to be ordinary, but fully embraces the minute commercial as a poetic ode to athletes and their everyday training.
WHAT WAS THE RESULT: As of this posting, You Tube recognizes about 1,771,000 views in just about a month. Two weeks prior to this post, Under Armour's stock bounced back from a market low and closed up $1.63 a share at $87.07 each, even as the market skidded further.
The halo of this commercial will continue to give back to Under Armour for months to come.
THE UNDER ARMOUR BRAND MISSION: To Make All Athletes Better Through Passion, Design And The Relentless Pursuit Of Innovation.
WHY IT WORKS: It is sticky. It uses repetition in a unique way to emphasize that perfection is only achieved through discipline and hard work. It does not try to be ordinary, but fully embraces the minute commercial as a poetic ode to athletes and their everyday training.
WHAT WAS THE RESULT: As of this posting, You Tube recognizes about 1,771,000 views in just about a month. Two weeks prior to this post, Under Armour's stock bounced back from a market low and closed up $1.63 a share at $87.07 each, even as the market skidded further.
The halo of this commercial will continue to give back to Under Armour for months to come.