"Making healthy choices. Taking care of me. Feeling good. Living good. Healthy and clean. I like that. For me. Because I matter. Loving myself because someone has to, right? Who? Oh right, me. Loving me for living good and eating good. Loving myself."
Here's the thing: When lifestyle marketing is bad, it's really, really bad.
On the other hand, what would happen if you started with "what" and just knocked it out of the park?
"I had to take a stark stance and really sell what I sell and say what I want to say and break away from a lot of the happy-people-running-along-with-sandwiches-in-their-hands kind of advertising," Lynch said.
This opens up one of the most important advertising/marketing debates of our time. Is the emotional benefit always the most fertile creative ground? Is there something to be said with an old-school, romancing the product and nothing but the actual product approach? Let's discuss.